WHY SPORTS MARKETING?
With sports marketing you have the ability to leave fans with a lasting memory of their experience at a match and your part in that experience. With our custom designed corporate partnerships we can provide your company with a package that meets all your needs including lead generation, branding, and specialized events that cater to you. Our unique brand of family entertainment in a competitive soccer environment is the perfect solution to your marketing needs.
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THE HISTORY : 2006 was the inaugural season for the franchise under the name San Fernando Valley Quakes. On the field the team missed playing in the quarterfinals of the National Championship by one point, unheard of for a first year team. The team also tied the Los Angeles Galaxy 2 – 2 at
Granada
Hills
High School and lost 3 -2 to the Chivas USA reserve team at the
Home
Depot
Center . Off the field, attendance was in the top 20% for the PDL. Management made the decision at the end of 2006 to sign a community partnership with West Valley Soccer League and Real SoCal Soccer Club in order to enhance the overall value of the franchise. With this partnership the team now has a built in fan base of nearly 4,000 families as well as the expertise and manpower of one of the largest local youth soccer organizations that holds several youth national championships. Finally, management also signed a joint marketing agreement with Chivas that includes mutual promotion as well as a series of exhibition games in the
San Fernando Valley and local clinics.
SAN FERNANDO
VALLEY SOCCER ENVIRONMENT :We feel that the
San Fernando Valley provides the ideal components for a minor league sports franchise. It represents its own separate community within the greater
Los Angeles area with a strong youth and adult soccer following in all areas. With the location of the team in Northridge area the organization is easily accessible to not only the San Fernando Valley but also
Simi Valley and Santa Clarita/Valencia. Located within this defined area are some of the finest youth soccer organizations in
California . This list of organizations includes approximately 13 youth soccer clubs with 230 teams, over 22,000 AYSO participants, and many youth and adult recreational leagues. This type of presence along with traditional natural networks in the area will provide for a massive fan base to support a PDL franchise. Our goal is to provide the
San Fernando Valley with not only a high level team but also family entertainment. Each game will include in-game contests and giveaways as well as halftime events. As a minor league sport we understand the need to provide affordable family entertainment along with a high level on field product.
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CORPORATE SPONSORSHIP : The Real SoCal Quakes seek to provide maximum exposure for each of our corporate partners through a combination of marketing elements unique to sports marketing. From signage to print to promotions, we offer the most effective ways to reach a target audience while building an identity as one of the corporate partners of the only Premier Development Franchise in
Los Angeles .
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Signage : For branding and image building, companies can take advantage of the most visible signs in the stadium, dasher boards. Dasher Boards are located right next to the action. These signs are always in high demand and provide value and prestige for the company using them.
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Game Sponsorship : A game sponsorship with the Quakes will give a company maximum exposure to a captive audience while building positive memories for fans and good will throughout the area. The Quakes can tailor an event to fit any company’s marketing objectives through giveaway items, product sampling, and on-field activities.
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Print : Quakes print advertising will convey a company’s message effectively and with opportunities to coupon. An all-new game program printed in newspaper format will provide quality impressions for a company. Other such items include: Traditional Game Programs, Ticket Backs & Pocket Schedules
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Jersey : Companies will have the opportunity to be displayed prominently on the front of the Quakes home and away jerseys as well as their warm up shirts and equipment.
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In-Game Promotions : This is a marketing tool that cannot be attained through any other form of media! In-game promotions with the Quakes provide a unique and fun way for companies to associate their name with activities that involve fan interaction. In-game promotions are remembered and spoken about long after fans leave the game that provides good will and word-of-mouth advertising for a business.
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Website : The Quakes professionally designed website provides the latest information and offers on-line ticket and merchandise shopping for the Quakes fans. Marketing opportunities are available on the website’s homepage and its sub pages. Click-through links to a businesses website will also be offered.
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Whatever your advertising needs may be we can create a package that works for you. For more information please contact:
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Mat Davis
Corporate Sales Manager
mdavis@quakessoccer.com
